By Sarah Vickery Hartanto
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Introduction
Virtual YouTubers, otherwise known as VTubers, create creative content on entertainment platforms using a virtual avatar in place of their real-life image. These entertainers choose to adopt the visage of a fictional character, and in some cases, an accommodating personality. This model of entertainment is angled to appeal to a worldwide, multicultural audience, and today, there are many VTubers working from all over the globe. Hololive, for example, is a Japan based VTuber management agency that has a Japanese branch, an Indonesian branch, and an English branch with members ranging from the United States and Austria to Japan and Australia. As this virtual image phenomenon has grown in popularity and begun appearing within professional settings, I intend to explore the interplay of an alternate (or hidden) identity as a virtual avatar in a multicultural setting on language choice and style.
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